We seek to promote basketball competitions, which will:

• Contribute towards building a competitive national team on the continent and beyond.
• Provide aspirant professional players with innovative career opportunities.
• Contribute towards developing the game in every region of the country (urban/rural).
• Create added value for our shareholders and business partners.
• Maximise the exposure of professional basketball in South Africa, Africa and abroad.
• Allow young South African talent to reach for recognition, empowerment, and wealth.

Focus on the following key priorities to secure success:

• Sustainable profitable growth by attracting increased sponsorship and investors.
  to grow the league and the teams.
• Above average return on investment to all our business partners, including sponsors.
• Expanding the business to other key strategic areas, such as merchandising/media.
• Ensuring equity, redress and opportunities in line with the country’s national priorities.
• Building on partnership with BSA, and maximising African / international
  opportunities.
• Expanding the number of teams in the BNL to maximize exposure, investment and
  playing opportunities on a truly national geographical spread.