BNL Brand Positioning
To young South Africans who describe themselves as the up-and-comings, the BNL is the Basketball National League that delivers basketball at it's best, because it keeps the game true to its roots, and true to you.
Basketball is an all-senses game. There is currently no other South African sporting environment that so completely straddles the world of entertainment and sport for such a niche group of young South African adults.
This is the only sport for this age group, where your life is as much a part of the game as the game is a part of you.
To get people to love this game by creating and building an awareness of the BNL in a manner that shows true respect for the complete basketball environment.